TruffLuv Purple Truffle Shampoo with Black Truffle Extract, 16.9 Fl. Oz

Purple Truffle Shampoo — Blonde Brilliance & Brass Neutralizer

Color-correcting cleanse · For blonde, silver & highlighted hair

Keep your blonde cool, bright, and luxurious. A must-have for blonde, silver, and highlighted hair from the INDULGE COLLECTION, this specialized formula does more than cleanse — it uses high-intensity violet pigments to neutralize unwanted brassy and yellow tones, restoring hair to its cool, salon-fresh vibrance.

Unlike traditional purple shampoos that can leave hair feeling dry, this unique blend of black truffle extract and silk proteins keeps hair deeply hydrated, strong, and incredibly soft — the perfect balance of color correction and anti-aging care, delivering a "luminous silver" glow while nourishing every strand.

Key Benefits

Brass Neutralization — high-intensity violet pigments instantly counteract yellow and orange tones

Hydrating Toning — corrects color while maintaining moisture, unlike drying alternatives

Anti-Aging Care — black truffle antioxidants help keep strands youthful and resilient

Luminous Silver Glow — restores brilliance to silver, platinum, and cool-blonde shades

Stronger Strands — protein-enriched to support hair weakened by lightening

Featured Ingredients

• Black Truffle Extract — rich in minerals and antioxidants
• Violet Pigments — neutralize brassy, yellow tones
• Shea Butter — deeply nourishing and softening

How to Use

1. Apply a generous amount to wet hair and work into a rich lather
2. Massage through hair, focusing on areas with the most brassiness
3. Use 1–2 times a week, or as needed to maintain your desired cool tone
4. Luv Tip: For more intense toning, leave on for 2–3 minutes before rinsing. Follow with the Truffle Mask for ultimate hydration

Scent

Spun Sugar Black — a sweet, sensory, memorable fragrance

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• We offer free shipping on all orders over $50 within the United States.
• For orders under $50, a flat shipping fee of $5 will be applied.
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